Roxy Branding

I've always been inspired by the design and branding that Extreme Sports companies create to market themselves and their products. But recently a few print ads for Quiksilver's female range have really caught my eye. I particularly love the awesome use of colour and the playful type, which has been flowed through into a set of really nice websites that can be seen here.

DK - Thinking 'outside the cone'

Designer Slash Model, made by Digital Kitchen. Another video thats mocks the industry. Maybe it caught me in just the right mood, but I found this one pretty funny. Plus there are some one-liners that will definately find their way back into the office...

New York, New York

The new NYC identity was designed by Wolff Olins and launched in August 2007. The strategy is based on 'there's only one New York City, but there is no one New York City' and the identity is designed to show the rich tapestry of people, places and experiences that exist in the five boroughs. Represented below, the mark itself is ever changing and can be used as a frame that can be populated with different content. I'm really interested in this new trend of 'adaptive' branding, and like seeing the consistency of the brand reflected in that it's different every time, and not that it's always in the top left, pantone ref ...

.net Magazine Build-off

Got my face in .net magazine this month, in the form of it's monthly website build-off feature. I'm stoked to be included in what is probably our industry's best regular publication. You can have a closer look at my design in issue 174.

Pilo

More type lushness. This time a typeface called Pilo. Created by Kenneth Pilo, creative director of Pilo Sweden, in collaboration with Marten Fischer, Ray Larabie of Typodermic, and Goran Soderstrom of Pangea Design, in 2007. Purchaseable from Veer, it's a bold single weight face featuring subtle inline detailing and a solid sporting aesthetic (so they say). I just think it's great.

I love Helvetica

There. I said it, and if I'm honest, it was seeing a nice bit of advertising incorporating the typeface that sparked off my initial interest in graphic design, and what is now a huge appreciation of typography. I also really liked the Helvetica documentary, and found the part where Lars Muller went 'on location' to helpfully point out various usage of Helvetica particularly amusing. Go Lars.